Accrual-basis stewardship that finally gives you numbers you can trust.
No sales pitch. No obligation. Just a clear, honest look at where your books stand today.
US-based · QuickBooks certified · Serving ambitious e-commerce founders since 2024
Apply for Your Free Audit →"When cash-basis bookkeeping meets growth, the numbers lie."
Cash-basis numbers look precise on paper, but they hide what's really happening, leaving you with a dangerous false sense of control.
You see money moving, but you're never quite sure what's truly coming in or going out. Every decision feels like a guess.
When the numbers can't be trusted, confidence quietly erodes. With your team, your partners, your bank, and even yourself.
You buy inventory in July, sell it in October. Cash-basis makes July look like a disaster and October a gold rush, making your true ROAS nearly impossible.
Platform fees, Shopify returns, and mounting Sales Tax nexus accumulate silently. A surprise tax bill can wipe out an entire quarter's profit.
We move you from uncertainty to confidence, step by step, so your numbers finally tell the real story of your business.
We connect A2X and your platforms so data flows safely and automatically into a clean, organized structure.
We shift to true accrual accounting and weighted average COGS. No more hidden gaps or phantom income.
You get clear monthly reports, margin breakdowns, and red-flag identification every single month.
We deliver tax-ready positioning, growth-fiscal roadmaps, and proactive advisory insights.
Ongoing stewardship keeps everything sharp so you stay confident and focused on growth.
"We are E-Commerce First. We understand COGS, platform fees, and scaling challenges that general bookkeepers simply miss."Reyn Marie, Founder
Most firms pitch you on a call. We do it differently. We want you fully informed before we ever speak. Watch, read, and decide if this is the right fit. The Discovery Call is for us to learn about your business.
The single biggest mistake e-commerce founders make with their books, and what it costs you every month.
A real look at how we integrate your platforms and deliver clean, reconciled books by the 10th of every month.
You shouldn't need a CPA to understand your own numbers. Here's how to read the report that matters most.
Why most Amazon sellers don't know their true margin, and how weighted average COGS finally gives you the real number.
Cash-basis records income when money hits your account and expenses when they leave. For e-commerce, this creates a distorted picture. You buy inventory in July, sell it in October. Cash-basis makes July look like a disaster and October a gold rush. Accrual-basis matches revenue to the period it was earned, giving you the real numbers behind your business.
A generalist bookkeeper categorizes transactions. We build a financial system designed specifically for e-commerce: A2X integration, weighted average COGS, platform fee reconciliation, inventory valuation, and margin analysis. We're a financial partner, not a data entry service.
It's a 30-minute audit, not a pitch. We look at your current books, identify gaps, and tell you exactly where you stand. We use this call to assess fit on both sides. We're selective because that's how we deliver quality.
Not necessarily. If you're on a different platform, we'll evaluate it during the Discovery Call. In most cases, we migrate clients to QuickBooks Online with A2X because it's the cleanest, most reliable setup for e-commerce accounting at scale.
We work with Amazon and Shopify sellers doing $10k to $500k per month in revenue. You're past the early stage and scaling, which means the cost of bad financial data is growing every month. If you're pre-revenue or under $5k/month, we're not the right fit yet.
Most clients have clean, reconciled books within the first 30 days. By month two, you're receiving your first accurate P&L by the 10th. The real shift happens over 90 days as we build out your full financial picture: margins, COGS, cash flow forecasting, and tax positioning.
A2X is a tool that automatically breaks down your Amazon and Shopify payouts into their real components: gross sales, refunds, platform fees, shipping, and taxes. Without it, a single $5,000 deposit from Amazon looks like $5,000 in revenue. In reality, it might be $6,200 in sales minus $800 in fees and $400 in refunds. A2X gives you the truth behind every deposit.
Because Amazon bundles everything into one payout: your gross sales, minus FBA fees, referral fees, storage fees, refunds, advertising costs, and more. Recording that deposit as "income" overstates your revenue and hides your real expenses. Proper e-commerce bookkeeping splits every payout into its true components so you see what's actually happening.
If you're recording sales tax as income on your P&L, that's a problem. Sales tax collected belongs on your balance sheet as a liability you owe to the state, not as revenue. Getting this wrong inflates your reported income and can create serious compliance issues. We set this up correctly from day one and monitor your nexus obligations across states.
That's exactly what we're built for. Most founders who come to us haven't had clean books in months or even years. We start with a full cleanup and catch-up, reconcile everything historically, then build the system going forward. The worse the starting point, the more dramatic the improvement you'll feel in your first 90 days.
Here's what happens when an e-commerce brand finally gets books that tell the truth.
Scaling fast but with no real visibility. Cash-basis books make profitable months look like disasters. COGS is a guess, and tax season becomes a scramble of reconstructed data and missed deductions.
After migrating to accrual-basis with A2X integration: real-time margin visibility, clean monthly P&Ls delivered on schedule, and hidden tax savings uncovered through proper categorization and reconciliation.
"Books are finally clear. My stress dropped overnight."
"They untangled years of confusion quickly and quietly."
Every engagement starts with a Discovery Chat so we can understand your business before recommending a path. We take on a limited number of partners to ensure every client gets our full attention.
The Discovery Chat isn't a sales call. It's a 30-minute, no-pressure conversation where we look at your books together and tell you exactly where you stand, whether you become a partner or not. We believe in earning trust before asking for it.
Apply for a Discovery Chat →Tell us about your business so we can prepare the most useful 30 minutes possible. This takes about 2 minutes, and helps us determine fit before the call.
Your application is received. Select a time below for your free 30-minute Financial Health Audit. We'll come prepared with insights specific to your business.